---
title: "Generative Engine Optimization - Sanjay Shankar M"
url: https://sanjayshankar.me/tag/generative-engine-optimization/
site: Sanjay Shankar M
---

# Generative Engine Optimization - Sanjay Shankar M

- [How GEO Works: The Mechanics of AI Visibility in 2026](https://sanjayshankar.me/how-geo-works-ai-visibility-mechanics/) — How GEO works under the hood: query fan-out, RAG retrieval, chunking, entity signals, and the citation factors that decide whether AI engines mention your brand. (2026-08-11)
- [GEO Tracking Experiment: 30 Days Across 4 AI Engines](https://sanjayshankar.me/geo-tracking-brand-across-ai-engines-30-days/) — Proven GEO tracking experiment across ChatGPT, Claude, Gemini, and Perplexity. Real data reveals how each AI cites brands differently. (2026-07-06)
- [Agentic SEO: Why Rankings Are No Longer Enough in the Age of AI Search](https://sanjayshankar.me/agentic-seo-ai-search-2026/) — Agentic SEO connects AI visibility tracking, automated execution, and human collaboration into a single operating system for modern search. (2026-06-18)