---
title: "Entity SEO - Sanjay Shankar M"
url: https://sanjayshankar.me/tag/entity-seo/
site: Sanjay Shankar M
---

# Entity SEO - Sanjay Shankar M

- [How GEO Works: The Mechanics of AI Visibility in 2026](https://sanjayshankar.me/how-geo-works-ai-visibility-mechanics/) — How GEO works under the hood: query fan-out, RAG retrieval, chunking, entity signals, and the citation factors that decide whether AI engines mention your brand. (2026-08-11)